NZERI’s Code of Ethical Conduct

 PrinciplesNZERI members must
1Transparent and Objective Guidance
  • Offer unbiased guidance about education and study visa options in New Zealand.
  • Share genuine information about the financial requirements to study and live in New Zealand.
  • Provide relevant information about the limited scholarships available for international students.
  • Must not provide Immigration Advice, unless licensed by Immigration Advisers Authority ( or exempt from licensing.
  • The fee charged from the students should not be exploitative in nature and it should be fair and reasonable in line with the services provided and the time invested in providing the services.
  • Declare to their clients any potential conflicts of interest, especially concerning financial arrangements.
2Integrity, Resilience, and Sustainability:
  • Act with utmost integrity and honesty while dealing with the stakeholders, i.e the students, their parents; organisations including INZ, ENZ, the Education Providers and other interested parties.
  • Engage in regular training (CPD) and stay informed about the evolving educational landscape, market trends and potential challenges to provide resilient solutions to promote New Zealand as a study destination.
  • Advocate for sustainable practices in international education, ensuring long-term benefits for students, institutions, and other stakeholders.
3Delivering Excellence in Education and Student Experience:
  • Prioritise student well-being, ensuring they receive top-quality guidance about education and holistic experiences in New Zealand.
  • Facilitate seamless interactions for students with educational institutions, to promote New Zealand as a study destination, via events, fairs, etc..
4Responsible Use of Sub-agents:
  • To protect students’ interests and that of the education providers, the members should limit the role of sub-agents to act as lead generating referral partners only. The members must assume responsibility for the visa filing and other actions.


NZERI members must adhere to the Code of Ethical Conduct which is an amalgamation of:

London Statement of Principles: New Zealand is a signatory to the London Statement of Principles. The Principles promote best practices among the education advisers and consultant professions that support international students.


The 7 Ethical Principles of the former ENZRA Program:
(the word Agent/Agents has been replaced with Adviser/Advisers)

  • Advisers and consultants practise responsible business ethics.
  • Advisers and consultants provide current, accurate and honest information in an ethical manner.
  • Advisers and consultants develop transparent business relationships with students and providers through the use of written agreements.
  • Advisers and consultants protect the interests of minors.
  • Advisers and consultants provide current and up-to-date information that enables international students to make informed choices when selecting which adviser or consultant to employ.
  • Advisers and consultants act professionally.
  • Advisers and consultants work with New Zealand and providers to raise ethical standards and best practice.

The 3 overarching goals of ENZ’s International Strategy 2022-2030

  • Excellent Education and Student Experience
  • Sustainability and Resilience
  • Developing Global Citizens


NZQA’s Code of Practice 2021 – Pastoral Care of Tertiary and International Learners

Immigration Advisers Licensing Act 2007

Source: New Zealand Legislation Website

NZERI’s Code of Ethical Conduct reflects a commitment of its members to promote New Zealand as a study destination for higher education. We are committed to ensuring trust and alignment among students, parents, educational institutions, and all stakeholders in the international education sector. Regular evaluations will keep the Code relevant and effective, reflecting the evolving landscape of international education.
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New Zealand Education Representatives in India is an apex body comprising members who are qualified, trusted, tested and established organizations promoting Education in New Zealand for decades.

NZERI is registered* as a not-for-profit organization and works as a self-regulated body, governed by a Code of Ethical Conduct.

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